Marketing Specialist - Marketplace & Ecosystem Development (Dunia Dosen & Deecosystem)

Join Budi Utama (Deepublish Group) as a Marketing Specialist focused on expanding our Dunia Dosen & Deecosystem marketplace. This is a unique opportunity to drive growth in Indonesia’s fastest-growing academic and digital ecosystem, connecting educators, students, and institutions. Based in Sleman, DI Yogyakarta, you’ll work alongside a dynamic team to develop and implement marketing strategies that enhance our marketplace’s reach and impact.

As a Marketing Specialist, you’ll play a pivotal role in shaping the future of academic and digital content in Indonesia. You’ll collaborate with cross-functional teams to create compelling campaigns, optimize digital marketing efforts, and foster strategic partnerships. With a salary range of Rp 2,624,287 - Rp 2,900,000 per month, this position offers both professional growth and competitive compensation.

📋 Tanggung Jawab Pekerjaan

• Develop and execute marketing strategies to grow the Dunia Dosen & Deecosystem marketplace.
• Create and manage digital marketing campaigns using tools like Google Ads, Meta Ads, and email marketing platforms.
• Analyze market trends and consumer behavior to refine marketing approaches.
• Collaborate with the sales and product teams to drive revenue growth.
• Manage and optimize our social media presence on platforms like Instagram, LinkedIn, and Facebook.
• Conduct market research to identify new opportunities and trends.
• Develop and maintain relationships with key partners and stakeholders.
• Monitor and report on marketing performance using analytics tools like Google Analytics and Meta Insights.

🎓 Kualifikasi & Syarat

• Bachelor’s degree in Marketing, Business, or a related field.
• Minimum 3 years of experience in digital marketing, with a focus on marketplaces or e-commerce.
• Proven experience in developing and executing successful marketing campaigns.
• Strong analytical skills with the ability to interpret data and provide actionable insights.
• Proficiency in using digital marketing tools such as Google Ads, Meta Ads, and email marketing platforms.
• Excellent communication and interpersonal skills.
• Familiarity with the academic and digital content industry is a plus.
• Ability to work in a fast-paced environment and meet tight deadlines.

🛠️ Keahlian

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